Mango was tasked with ensuring Vogel’s fresh Digestive Wellbeing loaf connected with a new generation of health-conscious Kiwis.

Communicating the key insight that good gut health is easy as toast, we enlisted a nutritionist who lent credibility to all phases of the campaign in an easy to digest way.

Through earned media that included The AM Show and NZ Herald, the launch event, contra influencer kits and a brand partnership with Fix & Fogg, Mango secured 8 pieces of nationwide media coverage, 80+ pieces of earned social content and total potential reach of 1.1m+.