The Brief

For the last 20 years, Serato has made premier audio software for music lovers around the world.

Despite this, the company had limited brand awareness in New Zealand, while being incredibly well known globally.

Mango was tasked to build Serato’s national brand profile, strengthen its employer brand and launch Serato Studio, new beat making software.

The Strategy

To ensure Serato became a household name in its country of origin, Mango delivered a three-phased media relations programme over six months, targeting opinion leaders, media and influencers. 

• Launch Serato Studio
• Showcase Serato’s attractiveness as an employer brand
• Increase awareness of Serato as a Kiwi success story celebrating its 20th birthday

Our stories were incredibly well received:

• Total campaign reach: 12,124,885
• 21 pieces coverage
• 7 separate pieces featured in the NZ Herald, NZ’s biggest paper

Best yet, the founder and CEO Young Ly was named an ‘Emerging Technology Leaders’ by NZME.