For the last 20 years, Serato has made premier audio software for music lovers around the world.
Despite this, the company had limited brand awareness in New Zealand, while being incredibly well known globally.
Mango was tasked to build Serato’s national brand profile, strengthen its employer brand and launch Serato Studio, new beat making software.
To ensure Serato became a household name in its country of origin, Mango delivered a three-phased media relations programme over six months, targeting opinion leaders, media and influencers.
Our stories were incredibly well received:
Best yet, the founder and CEO Young Ly was named an ‘Emerging Technology Leaders’ by NZME.