To mark the launch of the Samsung Galaxy S21, we created the New Zealand version of #TeamGalaxy, bringing together Lance Savali, JessB, and Sin Howard – local up and coming talent who share Samsung’s value of innovation and creativity.

As the anchor talent for our wider integrated influencer campaign, #TeamGalaxy supported the S21 launch via product messaging, while also kickstarting a brand perception shift to get more younger New Zealanders onto Samsung phones. 

• One day shoot for hero video, individual videos, stills
• Content on influencer social channels
• Content on Samsung social channels
• Paid amplification on social + Youtube paid and BVOD
• NZ Herald VIVA partnership - paid content integration (4 page print spread & online)

39 pieces of partner content | 1.5m impressions | 300k + reach Viva