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McDonald's

#McDSpiceChallenge

The Brief

Macca’s was launching a new Spicy McChicken burger range and this time the burgers had a real spicy kick! 

We needed to engage and excite a younger audience so we seized the opportunity to become the first brand in NZ to utilise TikTok.

The #McDSpiceChallenge encouraged Kiwis to show their ‘spice face’ and react to the burgers in a comedic way.

The Results

  • Bespoke Hot Hot Hot song created by Jupiter Project
  • 8 paid content partners + contra partners
  • 3M+ views
  • 90,000 organic engagements

Serato

Making Music for 20 Years

Next

Public relations, social media, content creation & experiential.

DDB Group
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