'The Life Artois’ is a conscious purposeful enjoyment of things that matter. Our job, to bring the Stella Artois brand’s 2021 campaign, ‘Invest your Heartbeats’, to life meaningfully.
We know Kiwis love to hear people’s stories, particularly from those who have made a lifestyle choice to follow their passion. Our target audience of millennials would be inspired by these Kiwis, and Stella Artois would be the means to bring them together.
Partnering with local innovative investment company Hatch, itself established by passionate Kiwis, we launched the ‘Invest your heartbeats sessions’ featuring three inspirational business people.
Run in selected Stella bars across three cities, the sessions were fully booked out. It proved to be a win-win for both the brand and the bars, which received increased spend off the back of social and media coverage.
We say ‘Schol’ to that!