When ghd announced they were launching their new high performance professional hairdryer, helios, Mango wanted to deliver helios the kudos it deserved. Our aim: to highlight helios’ technical prowess, innovative design and beautiful colours.
To launch we staged dedicated education sessions – both on the product and drying techniques (ghdo’s and ghdon’ts) – along with styling sessions for our 40 guests. Once styled, the guests - a who’s who of beauty media and influencers - got their ‘Beyonce moment’ on camera with a wind machine to assist. In addition we delivered:
Coverage was wall to wall including more than 150 social clips.