Emerson’s is a small South Island brewery founded by a passionate beer maker and now owned by New Zealand’s largest brewer, Lion. Lion wanted more Kiwis to appreciate the brand’s uniqueness – a beer for sharing with a good friend, over a chat and a catch up.
The result: a Tiny Pub on wheels, complete with tiny dartboard, tiny piano, one barkeeper (normal size) and enough room for two to share a pint. The public could book 27 minute sessions – the time Richard Emerson believed was the perfect amount of time to enjoy a pint.
Built prior to New Zealand’s Level 4 lockdown in March, the Tiny Pub took to the road in June. An earned media piece on national tv saw the pub booked out within 24 hours.
1932 kilometres travelled
434 pints poured
21 stories of media coverage
6,449,512 total media reach
38 pieces of social coverage
1,944,775 total social reach