A month before New Zealanders went into the first COVID-19 lockdown and early impacts were being felt by businesses, Mango read the global winds of an impending crisis. We acted quickly, advising our clients to get ahead of the challenges through a comprehensive scenario planning process.
Initial workshops were held, the right questions were asked and proactive scenario planning ensured advance preparation to meet stakeholder information needs by message and channel.
As the country moved up and down the alert levels, the implications changed and the need to keep stakeholders informed, educated, reassured and confident remained a key imperative for smart, well-prepared businesses.
Three of Mango’s clients share their experience of this collaborative approach to preparedness planning which stood them in good stead the first time around and undoubtedly will have been critical to the quick response needed for the second raising of alert levels.
“Mango provided valuable counsel on our proactive and reactive communications through the COVID-19 crisis. Their close understanding of our business meant they could step in and provide a trusted resource that helped manage a dynamic period
of time and drive results that generated significant positive media and customer sentiment,” Simon Kenny, Head of Communications
“Through critical preparation and strategic thinking from Mango, we were well positioned for the communications challenges created by COVID-19, and reach our extensive range of target audiences. As a result of the preparation and proactive engagement, Sylvia Park became the media ‘go to’ in the lead up to Alert Level 2 and on the day shopping centres reopened,” Campbell Hodgetts, Communications Lead
“Mango’s foresight and proactive initiative meant we were in very good shape as we moved to Level 3 and then lockdown. Our staff, residents and families were well informed and we were well prepared for the media issues which arose,” Julie Garlick, General Manager Marketing
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