To encourage Kiwi consumers to enjoy an indulgent coffee moment with the new Nescafé Mocha Inspired by Milkybar range, we partnered with four key New Zealand TikTok content creators to produce TikTok content highlighting how they create their ‘Me Time’ coffee moments with Nescafé.
The result: 14 pieces of TikTok content that showed just how easy, tasty, and indulgent enjoying a Nescafé Mocha to yourself can be. The content was catered to each influencer’s community and aligned with the evergreen #coffeetalk TikTok trend, making it easily digestible to the target audience.
The content was well-received by audiences:
Total impressions – 1.1M
Total reach – 913.1K
Total engagements – 39K
In addition to these results, the TikTok campaign came in well below the industry benchmarks with a CPV of $0.02 and a CPM of $24.68.
As the first Nescafé campaign of its kind in New Zealand, the campaign showed just how effective strategic influencer marketing can be on the TikTok platform.