Every week, Orcon customers would call the helpdesk with a common problem – they were experiencing internet connectivity issues due to where their modem was placed.
Modems are generally pretty unattractive so are often thrown in the cupboard, tucked under the couch or hidden somewhere far out of sight, when actually, they should be in a prominent spot for best coverage throughout the house.
We needed to get them out from the cupboard on to the mantel.
We wanted to shake up the look of these seemingly boring units and what better way than collaborating with a bunch of super-talented Kiwis creatives.
The Orcon Designer Series range was born.
We teamed up with five of New Zealand’s most talented artists - Otis Frizzell, Flox, Askew One, Andrew J. Steel and Anna Leyland – to each create a one-off design that would be printed on the front of limited-edition modems for new and existing customers.
We worked through a comprehensive media outreach plan, using access to the artists to talk about the range and benefits of showcasing their new modems.
We hosted a launch event at Thievery Studios to showcase the art, with Andrew J. Steel completing a live art installation. Each artist also created their original design on a large scale medium which was auctioned off to Forest & Bird.
The campaign generated 54 pieces of positive news coverage reaching almost 2 million Kiwis. Key coverage included TVNZ Breakfast, TV3 Story, Viva and Sunday Star-Times.