nab honestyIssue:

NAB had produced a video for online audiences but didn’t have the strategy or tools in place to generate views, interaction and sharing.
Mango was engaged to amplify the video and generate online buzz to support the above the line activity that concurrently took place.

Idea:

Mango developed a two-pronged strategy which involved targeted online influencer outreach and use of a proprietary video seeding tool.
The blogger outreach targets were developed after conducting a comprehensive audit which helped ensure the most relevant people were approached.

Impact:

  • More than one million views (majority achieved in first four weeks) as well as articles on Dailymail.co.uk, Huffington Post and News.com.au