Logitech imageIssue:

Launch the new range of audio products from Logitech UE  and continue to position the brand as having strong music experience and credibility.

Idea:

Create a VIP event at Sydney’s Oxford Arts Factory for music fans as well as key music industry professionals, consumer tech and lifestyle media. Entertainment provided by local electro pop outfit Van She and DJ Beni

Impact: 

  • 28 key media attended the event
  • Nineteen competitions were set up with  key music media reaching over 740,000 readers, 40,000+ radio listeners and 235,000+ engaged facebook and 91,500+ Twitter followers
  • On-site hash tag competition generating 90 entries on the evening leading to 28,192 online impressions

Band interviews