Bingle: Launching the Superboot Fantasy Game
There was a low recognition of Bingle’s Richmond Football Club sponsorship amongst broader AFL community.
Both Bingle and the club also launched an online fantasy football game which required some promotion support to drive entries and participation.
Mango developed a video content concept that involved Richmond star Jack Riewoldt who re-enacted an ‘extreme’ version of the online game.
The final video product was supported by blogger outreach and video seeding to the YouTube platform.
- 164,000 people viewed the video in the first six weeks of the campaign